Airline : a strategic management simulation / Jerald R. Smith and Peggy A. Golden ; Vivek Patel, technical consultant ; special consultants, Bryce Appleton, Michael Forte.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2002Edition: 4th editionDescription: vi, 101pISBN: 9781405871952 (ebook)Subject(s): Airlines -- Management -- Problems, exercises, etc | Airlines -- Management -- Computer games | Transport | Transport industries | Business strategy | Graphical & digital media applications | Management & management techniques | Transport industriesGenre/Form: Online access: click to view 400 credits Also available in printed form ISBN 9780130654885Summary: Easy to start-up and use - even for students and instructors with no computer experience - this Windows-based strategic management simulation puts student teams in the position of running a regional airline. The book is useful for courses in Strategic Management, Business Policy, and Marketing Strategy. Airline: A Strategic Management Simulation is now managed by INTERPRETIVE SIMULATIONS. For more information about the revised simulation, please contact Interpretive Simulations at http://interpretive.com/rd5/index.php?pg=contact_us or visit their website at www.interpretive.com For courses in Strategic Management, Business Policy, and Marketing Strategy.Easy to start-up and use-even for students and instructors with no computer experience-this Windows based strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Student and instructor disks are available via the web.
| Item type | Current library | Home library | Class number | Status | Date due | Barcode | Item reservations | |
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E-book
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Electronic publication | Electronic publication | Available |
Previous ed.: 1994.
Easy to start-up and use - even for students and instructors with no computer experience - this Windows-based strategic management simulation puts student teams in the position of running a regional airline. The book is useful for courses in Strategic Management, Business Policy, and Marketing Strategy. Airline: A Strategic Management Simulation is now managed by INTERPRETIVE SIMULATIONS. For more information about the revised simulation, please contact Interpretive Simulations at http://interpretive.com/rd5/index.php?pg=contact_us or visit their website at www.interpretive.com For courses in Strategic Management, Business Policy, and Marketing Strategy.Easy to start-up and use-even for students and instructors with no computer experience-this Windows based strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Student and instructor disks are available via the web.
Also available in printed form ISBN 9780130654885
Electronic reproduction. Askews and Holts. Mode of access: World Wide Web.
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