Airline : a strategic management simulation /
Smith, Jerald R.
Airline : a strategic management simulation / Jerald R. Smith and Peggy A. Golden ; Vivek Patel, technical consultant ; special consultants, Bryce Appleton, Michael Forte. - 4th edition. - Upper Saddle River, N.J. : Prentice Hall, c2002. - vi, 101p.
Previous ed.: 1994.
Easy to start-up and use - even for students and instructors with no computer experience - this Windows-based strategic management simulation puts student teams in the position of running a regional airline. The book is useful for courses in Strategic Management, Business Policy, and Marketing Strategy. Airline: A Strategic Management Simulation is now managed by INTERPRETIVE SIMULATIONS. For more information about the revised simulation, please contact Interpretive Simulations at http://interpretive.com/rd5/index.php?pg=contact_us or visit their website at www.interpretive.com For courses in Strategic Management, Business Policy, and Marketing Strategy.Easy to start-up and use-even for students and instructors with no computer experience-this Windows based strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Student and instructor disks are available via the web.
Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.
9781405871952 (ebook)
Airlines--Management--Problems, exercises, etc.
Airlines--Management--Computer games.
Transport.
Transport industries
Business strategy
Graphical & digital media applications
Management & management techniques
Transport industries
Airline : a strategic management simulation / Jerald R. Smith and Peggy A. Golden ; Vivek Patel, technical consultant ; special consultants, Bryce Appleton, Michael Forte. - 4th edition. - Upper Saddle River, N.J. : Prentice Hall, c2002. - vi, 101p.
Previous ed.: 1994.
Easy to start-up and use - even for students and instructors with no computer experience - this Windows-based strategic management simulation puts student teams in the position of running a regional airline. The book is useful for courses in Strategic Management, Business Policy, and Marketing Strategy. Airline: A Strategic Management Simulation is now managed by INTERPRETIVE SIMULATIONS. For more information about the revised simulation, please contact Interpretive Simulations at http://interpretive.com/rd5/index.php?pg=contact_us or visit their website at www.interpretive.com For courses in Strategic Management, Business Policy, and Marketing Strategy.Easy to start-up and use-even for students and instructors with no computer experience-this Windows based strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Student and instructor disks are available via the web.
Electronic reproduction.
Askews and Holts.
Mode of access: World Wide Web.
9781405871952 (ebook)
Airlines--Management--Problems, exercises, etc.
Airlines--Management--Computer games.
Transport.
Transport industries
Business strategy
Graphical & digital media applications
Management & management techniques
Transport industries