Details for: The tourism development handbook : a practical approach to planning and marketing / › University of West London Library catalogue

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The tourism development handbook : a practical approach to planning and marketing / Kerry Godfrey and Jackie Clarke.

By: Godfrey, KerryContributor(s): Clarke, JackieMaterial type: Text

TextPublication details: London : Thomson Learning, 2007 (2000)Description: viii, 232 p. : ill., tables ; 22 cmISBN: 1844801160Subject: Key topics include: organisation and development objectives, aspects of supply and demand, marketing, customer care, and monitoring and evaluation. There are also some very useful conceptual diagrams, graphs and sample forms for tourism administration.

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Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 1	338.4791 GOD (Browse shelf(Opens below))	Available	0575755X
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First published: London: Continuum, 2000.

Includes bibliography (p.225-226) and index.

Key topics include: organisation and development objectives, aspects of supply and demand, marketing, customer care, and monitoring and evaluation. There are also some very useful conceptual diagrams, graphs and sample forms for tourism administration.

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