The tourism development handbook : a practical approach to planning and marketing / Kerry Godfrey and Jackie Clarke.
Material type:
TextPublication details: London : Thomson Learning, 2007 (2000)Description: viii, 232 p. : ill., tables ; 22 cmISBN: 1844801160Subject: Key topics include: organisation and development objectives, aspects of supply and demand, marketing, customer care, and monitoring and evaluation. There are also some very useful conceptual diagrams, graphs and sample forms for tourism administration.
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First published: London: Continuum, 2000.
Includes bibliography (p.225-226) and index.
Key topics include: organisation and development objectives, aspects of supply and demand, marketing, customer care, and monitoring and evaluation. There are also some very useful conceptual diagrams, graphs and sample forms for tourism administration.
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