Advertising and new media / Christina Spurgeon.
Material type:
TextPublication details: London : Routledge, 2008Description: vi, 135 p. ; 24 cmISBN: 9780415430357 (pbk.) :; 0415430356 (pbk.) :; 9780415430340 (hbk.) :; 0415430348 (hbk.) :Subject(s): Internet advertising | Advertising | Advertising -- Social aspects | Mass media | Mass media and businessDDC classification: 659.1'34 Summary: Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, examples are taken from across the globe. There is a chapter dedicated to advertising and cell phone industries in China.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
|---|---|---|---|---|---|---|---|---|---|
Non-renewable Loans
|
Paul Hamlyn Library | Paul Hamlyn Library | Ground Floor Library Desk | 659.134 SPU (Browse shelf(Opens below)) | Available | 0584259X | |||
Book
|
Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.134 SPU (Browse shelf(Opens below)) | Available | 05341639 | |||
|
Book
|
Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 659.134 SPU (Browse shelf(Opens below)) | Available | 05342139 |
Total reservations: 0
Browsing Paul Hamlyn Library shelves, Shelving location: Ground Floor Library Desk Close shelf browser (Hides shelf browser)
Includes bibliography (p.118-129) and index.
Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, examples are taken from across the globe. There is a chapter dedicated to advertising and cell phone industries in China.
There are no comments on this title.
Log in to your account to post a comment.