Advertising and new media /
Spurgeon, Christina.
Advertising and new media / Christina Spurgeon. - London : Routledge, 2008. - vi, 135 p. ; 24 cm.
Includes bibliography (p.118-129) and index.
Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, examples are taken from across the globe. There is a chapter dedicated to advertising and cell phone industries in China.
9780415430357 (pbk.) : £17.99 0415430356 (pbk.) : £17.99 9780415430340 (hbk.) : £65.00 0415430348 (hbk.) : £65.00
Internet advertising.
Advertising.
Advertising--Social aspects.
Mass media.
Mass media and business.
659.1'34
Advertising and new media / Christina Spurgeon. - London : Routledge, 2008. - vi, 135 p. ; 24 cm.
Includes bibliography (p.118-129) and index.
Clear and comprehensive, this book explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, examples are taken from across the globe. There is a chapter dedicated to advertising and cell phone industries in China.
9780415430357 (pbk.) : £17.99 0415430356 (pbk.) : £17.99 9780415430340 (hbk.) : £65.00 0415430348 (hbk.) : £65.00
Internet advertising.
Advertising.
Advertising--Social aspects.
Mass media.
Mass media and business.
659.1'34