Marketing strategies : a contemporary approach.
Material type:
TextPublication details: Harlow : Financial Times Prentice Hall, c2007Edition: 2nd edition. Ashok Ranchhod and Cǎlin GurǎuDescription: xxi, 416 p. : ill. ; 25 cmISBN: 9780273706748 (pbk.) :; 0273706748 (pbk.) :Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.8'02 Summary: Written for upper level courses in BA Marketing modules as well as MBA and BA Business Studies, this text develops a fresh approach to marketing by taking an integrated approach to strategic development.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.802 RAN (Browse shelf(Opens below)) | Available | 06134556 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.802 RAN (Browse shelf(Opens below)) | Available | 05607248 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.802 RAN (Browse shelf(Opens below)) | Available | 05607256 |
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| 658.802 PEL Marketing communications : a European perspective / | 658.802 PIC Integrated marketing communications / | 658.802 PIC Integrated marketing communications / | 658.802 RAN Marketing strategies : a contemporary approach. | 658.802 RAN Marketing strategies : a contemporary approach. | 658.802 RAN Marketing strategies : a contemporary approach. | 658.802 ROS Marketing communications : objectives, strategy, tactics / |
Previous ed.: 2004.
Includes bibliographical references (p. 392-407) and index.
Written for upper level courses in BA Marketing modules as well as MBA and BA Business Studies, this text develops a fresh approach to marketing by taking an integrated approach to strategic development.
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