Marketing strategies : (Record no. 23089)

MARC details
000 -LEADER
fixed length control field 01085nam a2200289 a 4500
001 - CONTROL NUMBER
control field 561922
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230410090146.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070202s2007 xxka f b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273706748 (pbk.) :
Terms of availability £36.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273706748 (pbk.) :
Terms of availability £36.99
035 ## - SYSTEM CONTROL NUMBER
System control number ()0273706748
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8'02
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ranchhod, Ashok.
245 10 - TITLE STATEMENT
Title Marketing strategies :
Remainder of title a contemporary approach.
250 ## - EDITION STATEMENT
Edition statement 2nd edition.
Remainder of edition statement Ashok Ranchhod and Cǎlin Gurǎu.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow :
Name of publisher, distributor, etc. Financial Times Prentice Hall,
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 416 p. :
Other physical details ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Previous ed.: 2004.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 392-407) and index.
520 ## - SUMMARY, ETC.
Summary, etc. Written for upper level courses in BA Marketing modules as well as MBA and BA Business Studies, this text develops a fresh approach to marketing by taking an integrated approach to strategic development.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gurǎu, Cǎlin.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 27/11/2007   658.802 RAN 05607248 19/07/2022 60.00 19/07/2021 Book
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 27/11/2007   658.802 RAN 05607256 25/10/2018 60.00 19/07/2021 Book
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 20/01/2014   658.802 RAN 06134556 18/11/2021 60.00 19/07/2021 Book