Proving the value of meetings and events : how and why to measure ROI / Jack J. Phillips, Monica Myhill, James B. McDonough.
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TextPublication details: Birmingham, AL : MPI, c2007Description: xviii, 344 p. : ill. ; 23 cmISBN: 0979028507Summary: This book tells how to produce and run a good meeting or event, and how to tell whether it was successful or not, and whether it was a good return on investment (ROI). Case studies illustrate the application of ROI methods.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 2 | 394.2068 PHI (Browse shelf(Opens below)) | Available | 06592414 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 2 | 394.2068 PHI (Browse shelf(Opens below)) | Available | 05771536 |
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On the cover (not the title page) : A how-to guide and case studies.
This book tells how to produce and run a good meeting or event, and how to tell whether it was successful or not, and whether it was a good return on investment (ROI). Case studies illustrate the application of ROI methods.
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