Proving the value of meetings and events : how and why to measure ROI /
Phillips, Jack J.
Proving the value of meetings and events : how and why to measure ROI / Jack J. Phillips, Monica Myhill, James B. McDonough. - Birmingham, AL : MPI, c2007. - xviii, 344 p. : ill. ; 23 cm.
On the cover (not the title page) : A how-to guide and case studies.
This book tells how to produce and run a good meeting or event, and how to tell whether it was successful or not, and whether it was a good return on investment (ROI). Case studies illustrate the application of ROI methods.
0979028507
Proving the value of meetings and events : how and why to measure ROI / Jack J. Phillips, Monica Myhill, James B. McDonough. - Birmingham, AL : MPI, c2007. - xviii, 344 p. : ill. ; 23 cm.
On the cover (not the title page) : A how-to guide and case studies.
This book tells how to produce and run a good meeting or event, and how to tell whether it was successful or not, and whether it was a good return on investment (ROI). Case studies illustrate the application of ROI methods.
0979028507