Writing marketing / Stephen Brown.
Material type:
TextPublication details: London : SAGE, 2005Description: 272 pISBN: 1412902665; 1412902657 (hbk.) :Subject(s): Business writing | MarketingDDC classification: 808'.066658 Summary: Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhanced, by the written word.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 808.066658 BRO (Browse shelf(Opens below)) | Available | 0537054X |
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Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhanced, by the written word.
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