Writing marketing /
Brown, Stephen, 1955-
Writing marketing / Stephen Brown. - London : SAGE, 2005. - 272 p.
Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhanced, by the written word.
1412902665 24.99 1412902657 (hbk.) : 75.00
Business writing.
Marketing.
808'.066658
Writing marketing / Stephen Brown. - London : SAGE, 2005. - 272 p.
Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share: they are writers. They publish or perish - their careers are advanced, and reputations are enhanced, by the written word.
1412902665 24.99 1412902657 (hbk.) : 75.00
Business writing.
Marketing.
808'.066658