More than a name : an introduction to branding / Melissa Davis ; with a theoretical commentary by Jonathan Baldwin.
Material type:
TextPublication details: Lausanne : AVA, c2005Description: 240 p. : ill. (chiefly col.) ; 30 cmISBN: 2940373000Subject(s): Brand name productsDDC classification: 658.8'27 Summary: Offering a comprehensive introduction to the world of branding, this work discusses the thinking behind the creation of brands, the execution of a brand and the key to maintaining a successful brand.
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.827 DAV (Browse shelf(Opens below)) | Available | 03643174 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.827 DAV (Browse shelf(Opens below)) | Available | 05339642 |
Total reservations: 0
Includes index.
Bibliography: p. 237.
Offering a comprehensive introduction to the world of branding, this work discusses the thinking behind the creation of brands, the execution of a brand and the key to maintaining a successful brand.
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