More than a name : an introduction to branding /
Davis, Melissa.
More than a name : an introduction to branding / Melissa Davis ; with a theoretical commentary by Jonathan Baldwin. - Lausanne : AVA, c2005. - 240 p. : ill. (chiefly col.) ; 30 cm.
Includes index.
Bibliography: p. 237.
Offering a comprehensive introduction to the world of branding, this work discusses the thinking behind the creation of brands, the execution of a brand and the key to maintaining a successful brand.
2940373000 24.95
Brand name products.
658.8'27
More than a name : an introduction to branding / Melissa Davis ; with a theoretical commentary by Jonathan Baldwin. - Lausanne : AVA, c2005. - 240 p. : ill. (chiefly col.) ; 30 cm.
Includes index.
Bibliography: p. 237.
Offering a comprehensive introduction to the world of branding, this work discusses the thinking behind the creation of brands, the execution of a brand and the key to maintaining a successful brand.
2940373000 24.95
Brand name products.
658.8'27