Details for: Strategic marketing management : planning, implementation and control / › University of West London Library catalogue

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Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan.

TextPublication details: Oxford : Elsevier Butterworth-Heinemann, 2005Edition: 3rd editionDescription: xii, 867 p. : ill. ; 28 cmISBN: 0750659386 :Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.8

Holdings
Item type	Current library	Home library	Shelving location	Class number	Status	Date due	Barcode	Item reservations
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.802 WIL (Browse shelf(Opens below))	Available		05148200

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Previous ed.: 1997.

Includes bibliographical references and index.

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