Normal view MARC view ISBD view

Wilson, R. M. S. 1946-

Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan. - 3rd edition. - Oxford : Elsevier Butterworth-Heinemann, 2005. - xii, 867 p. : ill. ; 28 cm.

Previous ed.: 1997.

Includes bibliographical references and index.

ISBN: 0750659386 : £26.99 (Sept.)

Nat. Bib. No.: GBA455104 bnb

Subjects--Topical Terms:
Marketing--Management.
Strategic planning.

Dewey Class. No.: 658.8