Details for: Lovemarks : the future beyond brands / › University of West London Library catalogue

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Lovemarks : the future beyond brands / by Kevin Roberts ; forewordby A. G. Lafley.

By: Roberts, Kevin, 1949-Material type: Text

TextPublication details: New York : London : PowerHouse ; Turnaround, 2004Description: 221 p. ; 22 cmISBN: 1576872041Subject(s): Brand name products -- Marketing | Brand name products -- Forecasting | Advertising -- Brand name products | TrademarksDDC classification: 658.827

Holdings
Item type	Current library	Home library	Shelving location	Class number	Status	Date due	Barcode	Item reservations
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.827 ROB (Browse shelf(Opens below))	Available		05185882

Total reservations: 0

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Previous	658.827 RAN Branding : a practical guide to planning, organizing and strategy /	658.827 RIC Meta-luxury : brands and the culture of excellence /	658.827 RIC Meta-luxury : brands and the culture of excellence /	658.827 ROB Lovemarks : the future beyond brands /	658.827 ROB Lovemarks : the future beyond brands /	658.827 ROD Brand storytelling : put customers at the heart of your brand story /	658.827 ROD Brand storytelling : put customers at the heart of your brand story /	Next

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