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Roberts, Kevin, 1949-

Lovemarks : the future beyond brands / by Kevin Roberts ; forewordby A. G. Lafley. - New York : London : PowerHouse ; Turnaround, 2004. - 221 p. ; 22 cm.

ISBN: 1576872041 £18.99

Nat. Bib. No.: GBA4Z2027 bnb

Subjects--Topical Terms:
Brand name products--Marketing.
Brand name products--Forecasting.
Advertising--Brand name products.
Trademarks.

Dewey Class. No.: 658.827