Details for: Marketing communications : integrating online and offline, customer engagement and digital technologies / › University of West London Library catalogue

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Marketing communications : integrating online and offline, customer engagement and digital technologies / P.R. Smith and Ze Zook.

By: Smith, P. R. (Paul Russell), 1957- [author.]Contributor(s): Zook, Ze [author.]Material type: Text

TextPublisher: London : KoganPage, 2023Edition: 8th editionDescription: 288 pages : illustrations (colour) ; 25 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781398611733; 9781398611719Subject(s): Communication in marketingDDC classification: 658.802 Other editions: 7th edition

Holdings
Item type	Current library	Home library	Shelving location	Class number	Status	Barcode
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.802 SMI (Browse shelf(Opens below))	Available	07114524
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.802 SMI (Browse shelf(Opens below))	Available	07114532
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.802 SMI (Browse shelf(Opens below))	Available	07114540
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.802 SMI (Browse shelf(Opens below))	Available	07116462
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.802 SMI (Browse shelf(Opens below))	Available	07116470

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Previous edition: 2020.

Includes bibliographical references and index.

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