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Smith, P. R. 1957-

Marketing communications : integrating online and offline, customer engagement and digital technologies / P.R. Smith and Ze Zook. - 8th edition - 288 pages : illustrations (colour) ; 25 cm

Previous edition: 2020.

Includes bibliographical references and index.

ISBN: 9781398611733 £165.00 9781398611719 £49.99 £49.99

Nat. Bib. No.: GBC3I9629 bnb

Nat. Bib. Agency Control No.: 021234412 Uk

Subjects--Topical Terms:
Communication in marketing.

Dewey Class. No.: 658.802