Details for: Marketing communications : a European perspective / › University of West London Library catalogue

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Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh.

By: Pelsmacker, Patrick de, 1957- [author.]Contributor(s): Geuens, Maggie, 1969- [author.] | Bergh, Joeri van den, 1971- [author.]Material type: Text

TextPublisher: Harlow : Pearson, 2021Edition: Seventh editionDescription: xiv, 566 pages : illustrations (colour) ; 27 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292327891Subject(s): Communication in marketing -- EuropeDDC classification: 658.802 Also issued online.

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Item type	Current library	Home library	Shelving location	Class number	Status	Date due	Barcode	Item reservations
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.802 PEL (Browse shelf(Opens below))	Available		07110987
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.802 PEL (Browse shelf(Opens below))	Available		07110995

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Previous	658.802 PAR Contemporary issues in marketing and consumer behaviour.	658.802 PAR Contemporary issues in marketing and consumer behaviour.	658.802 PEL Marketing communications : a European perspective /	658.802 PEL Marketing communications : a European perspective /	658.802 SAH Strategic marketing : making decisions for strategic advantages /	658.802 SMI Marketing communications : offline and online integration, engagement and analytics /	658.802 SMI Marketing communications : integrating online and offline, customer engagement and digital technologies /	Next

Previous edition: 2018.

Formerly CIP. Uk

Includes bibliographical references and index.

Also issued online.

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