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Pelsmacker, Patrick de, 1957-

Marketing communications : a European perspective / Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. - Seventh edition. - xiv, 566 pages : illustrations (colour) ; 27 cm

Previous edition: 2018. Formerly CIP.

Includes bibliographical references and index.



ISBN: 9781292327891

Nat. Bib. No.: GBC0J2514 bnb

Nat. Bib. Agency Control No.: 020034137 Uk

Subjects--Topical Terms:
Communication in marketing--Europe.

Dewey Class. No.: 658.802