Details for: Marketing concepts and strategies. / › University of West London Library catalogue

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Marketing concepts and strategies. / Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell.

By: Dibb, Sally, 1963- [author.]Contributor(s): Simkin, Lyndon, 1961- [author.] | Pride, William M, 1942- [author.] | Ferrell, O. C [author.]Material type: Text

TextPublisher: Andover, Hampshire : Cengage, [2023]Edition: 9th editionDescription: xvii, 796 pages ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781473778580; 1473778581Subject(s): MarketingDDC classification: 658.8

Holdings
Item type	Current library	Home library	Shelving location	Class number	Status	Barcode
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.802 MAR (Browse shelf(Opens below))	Available	07111002
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.802 MAR (Browse shelf(Opens below))	Available	07111010
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.802 MAR (Browse shelf(Opens below))	Available	07111029

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Previous edition: 2019.

Includes bibliographical references and index.

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