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Dibb, Sally, 1963-

Marketing concepts and strategies. / Sally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell. - 9th edition. - xvii, 796 pages ; 26 cm

Previous edition: 2019.

Includes bibliographical references and index.

ISBN: 9781473778580 1473778581

Nat. Bib. No.: GBC2K9067 bnb

Nat. Bib. Agency Control No.: 020817244 Uk

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8