Marketing communications : fame, influencers and agility / Chris Fill, Sarah Turnbull.
Material type:
TextPublication details: Harlow, England : Pearson, 2023Edition: 9th edDescription: xxvii, 628 pages : illustrations (black and white, and colour) ; 27 cmISBN: 9781292400327Subject(s): Sales promotion | Marketing channels | Communication in marketing
| Item type | Current library | Home library | Shelving location | Class number | Status | Date due | Barcode | Item reservations | |
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.802 FIL (Browse shelf(Opens below)) | Available | 07089783 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.802 FIL (Browse shelf(Opens below)) | Available | 07089791 |
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| 658.802 AND The long tail : how endless choice is creating unlimited demand / | 658.802 EGA Marketing communications / | 658.802 FER Marketing strategy. | 658.802 FIL Marketing communications : fame, influencers and agility / | 658.802 FIL Marketing communications : fame, influencers and agility / | 658.802 HOO Marketing strategy and competitive positioning / | 658.802 HOO Marketing strategy and competitive positioning / |
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