Marketing communications : (Record no. 140238)

MARC details
000 -LEADER
fixed length control field 00850nam a2200301 a 4500
001 - CONTROL NUMBER
control field 591195919
003 - CONTROL NUMBER IDENTIFIER
control field UkMaC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240229101106.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field r
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292400327
035 ## - SYSTEM CONTROL NUMBER
System control number (UkCsUC).b18651811
040 ## - CATALOGING SOURCE
Original cataloging agency other
086 ## - GOVERNMENT DOCUMENT CLASSIFICATION NUMBER
Classification number FP3111
086 ## - GOVERNMENT DOCUMENT CLASSIFICATION NUMBER
Classification number BU6205
086 ## - GOVERNMENT DOCUMENT CLASSIFICATION NUMBER
Classification number BU7402
086 ## - GOVERNMENT DOCUMENT CLASSIFICATION NUMBER
Classification number TM6004
086 ## - GOVERNMENT DOCUMENT CLASSIFICATION NUMBER
Classification number TM5022
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fill, Chris.
245 10 - TITLE STATEMENT
Title Marketing communications :
Remainder of title fame, influencers and agility /
Statement of responsibility, etc. Chris Fill, Sarah Turnbull.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow, England :
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2023.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 628 pages :
Other physical details illustrations (black and white, and colour) ;
Dimensions 27 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing channels.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Turnbull, Sarah.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Paul Hamlyn Library Paul Hamlyn Library Floor 3 23/02/2024 70 58.99   658.802 FIL 07089783 12/03/2024 60.00 23/02/2024 Book
    Dewey Decimal Classification     Paul Hamlyn Library Paul Hamlyn Library Floor 3 23/02/2024   58.99   658.802 FIL 07089791 29/02/2024 60.00 23/02/2024 Book