Ethics in advertising : making the case for doing the right thing / Wally Snyder.
Material type:
TextPublisher: New York ; London : Routledge, Taylor & Francis Group, 2017Description: xviii, 181 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781138188983 (hbk); 9781138188990 (pbk)Subject(s): Advertising -- Moral and ethical aspectsDDC classification: 174/.4 LOC classification: HF5831
Contents:
Preface / Jef I. Richards -- Introduction -- The business and personal cases for enhanced ad ethics -- "Do the right thing" for consumers : the law and rising above it -- Advertise to children fairly and appropriately -- "Native advertising" : transparency of advertising content -- Behavioral advertising : protecting consumer privacy -- The ethics of multicultural advertising and diversity -- Ethical dilemmas we face in our business transactions -- Inspiring and achieving enhanced advertising ethics -- Notes -- Index.
| Item type | Current library | Home library | Class number | Status | Date due | Barcode | Item reservations | |
|---|---|---|---|---|---|---|---|---|
Book
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Paul Hamlyn Library | Paul Hamlyn Library | 174.4 SNY (Browse shelf(Opens below)) | Available | 0670803X |
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Includes bibliographical references and index.
Preface / Jef I. Richards -- Introduction -- The business and personal cases for enhanced ad ethics -- "Do the right thing" for consumers : the law and rising above it -- Advertise to children fairly and appropriately -- "Native advertising" : transparency of advertising content -- Behavioral advertising : protecting consumer privacy -- The ethics of multicultural advertising and diversity -- Ethical dilemmas we face in our business transactions -- Inspiring and achieving enhanced advertising ethics -- Notes -- Index.
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