Ethics in advertising : making the case for doing the right thing /
Snyder, Wally S.,
Ethics in advertising : making the case for doing the right thing / Wally Snyder. - xviii, 181 pages ; 24 cm
Includes bibliographical references and index.
Preface / Jef I. Richards -- Introduction -- The business and personal cases for enhanced ad ethics -- "Do the right thing" for consumers : the law and rising above it -- Advertise to children fairly and appropriately -- "Native advertising" : transparency of advertising content -- Behavioral advertising : protecting consumer privacy -- The ethics of multicultural advertising and diversity -- Ethical dilemmas we face in our business transactions -- Inspiring and achieving enhanced advertising ethics -- Notes -- Index.
9781138188983 (hbk) 9781138188990 (pbk)
2016021381
Advertising--Moral and ethical aspects.
HF5831
174/.4
Ethics in advertising : making the case for doing the right thing / Wally Snyder. - xviii, 181 pages ; 24 cm
Includes bibliographical references and index.
Preface / Jef I. Richards -- Introduction -- The business and personal cases for enhanced ad ethics -- "Do the right thing" for consumers : the law and rising above it -- Advertise to children fairly and appropriately -- "Native advertising" : transparency of advertising content -- Behavioral advertising : protecting consumer privacy -- The ethics of multicultural advertising and diversity -- Ethical dilemmas we face in our business transactions -- Inspiring and achieving enhanced advertising ethics -- Notes -- Index.
9781138188983 (hbk) 9781138188990 (pbk)
2016021381
Advertising--Moral and ethical aspects.
HF5831
174/.4