Details for: Global marketing & advertising : understanding cultural paradoxes / › University of West London Library catalogue

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Global marketing & advertising : understanding cultural paradoxes / Marieke de Mooij

TextPublisher: Los Angeles ; London : SAGE, 2022Edition: 6th editionDescription: xxi, 504 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781529732504Subject(s): Target marketing -- Cross-cultural studies | Advertising -- Cross-cultural studies | Consumer behavior -- Cross-cultural studiesDDC classification: 658.802

Holdings
Item type	Current library	Home library	Shelving location	Class number	Status	Barcode
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.802 MOO (Browse shelf(Opens below))	Available	07073070
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.802 MOO (Browse shelf(Opens below))	Available	07073089
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.802 MOO (Browse shelf(Opens below))	Available	07073097
Book	Paul Hamlyn Library	Paul Hamlyn Library	Floor 3	658.802 MOO (Browse shelf(Opens below))	Available	07073100

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Includes bibliographical references and index

Previous edition: 2019

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