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Mooij, Marieke K. de, 1943-

Global marketing & advertising : understanding cultural paradoxes / Marieke de Mooij - 6th edition - xxi, 504 pages ; 24 cm

Includes bibliographical references and index



ISBN: 9781529732504

Nat. Bib. No.: GBC1E9174 bnb

Subjects--Topical Terms:
Target marketing--Cross-cultural studies.
Advertising--Cross-cultural studies.
Consumer behavior--Cross-cultural studies.

Dewey Class. No.: 658.802