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Media analysis techniques / Arthur Asa Berger.

By: Berger, Arthur Asa, 1933- [author.]Material type: TextTextPublisher: Los Angeles, California : SAGE, [2019]Copyright date: 2019Edition: 6th editionDescription: 1 online resource (370 pages) : illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9781506366197Subject(s): Mass media criticism | Mass media -- MethodologyGenre/Form: Electronic books.Additional physical formats: Print version:: Media analysis techniques.DDC classification: 302.23 Online access: Open e-book
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Includes bibliographical references (pages [327]-333) and indexes.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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