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Media analysis techniques /

Berger, Arthur Asa, 1933-

Media analysis techniques / Arthur Asa Berger. - 6th edition. - 1 online resource (370 pages) : illustrations

Includes bibliographical references (pages [327]-333) and indexes.

ISBN: 9781506366197

Subjects--Topical Terms:
Mass media criticism.
Mass media--Methodology.

Index Terms--Genre/Form:
Electronic books.

Dewey Class. No.: 302.23

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