Image from Google Jackets

The experience economy : work is theatre & every business a stage / B. Joseph Pine II [and] James H. Gilmore.

By: Pine, B. JosephContributor(s): Gilmore, James HMaterial type: TextTextPublication details: Boston, Mass. : Harvard Business School, 1999Description: [xiii], 254 p. ; 24 cmISBN: 0875848192 :Subject(s): Pricing | Pricing -- Psychological aspects | Relationship marketingDDC classification: 658.816 Summary: The authors relate how running a business and building a brand can be fun, and how a sense of the theatre of business can create a memorable experience for the customers.
Holdings
Item type Current library Home library Shelving location Class number Status Date due Barcode Item reservations
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.816 PIN (Browse shelf(Opens below)) Available 07028377
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.816 PIN (Browse shelf(Opens below)) Available 05920442
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.816 PIN (Browse shelf(Opens below)) Available 05695430
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.816 PIN (Browse shelf(Opens below)) Available 05695449
Book Book Paul Hamlyn Library Paul Hamlyn Library Floor 3 658.816 PIN (Browse shelf(Opens below)) Available 05695457
Total reservations: 0

Includes bibliographical references and index.

The authors relate how running a business and building a brand can be fun, and how a sense of the theatre of business can create a memorable experience for the customers.

There are no comments on this title.

to post a comment.