The experience economy : work is theatre & every business a stage /
Pine, B. Joseph.
The experience economy : work is theatre & every business a stage / B. Joseph Pine II [and] James H. Gilmore. - Boston, Mass. : Harvard Business School, 1999. - [xiii], 254 p. ; 24 cm.
Includes bibliographical references and index.
The authors relate how running a business and building a brand can be fun, and how a sense of the theatre of business can create a memorable experience for the customers.
0875848192 : £18.99
GB98V0139 bnb
Pricing.
Pricing--Psychological aspects.
Relationship marketing.
658.816
The experience economy : work is theatre & every business a stage / B. Joseph Pine II [and] James H. Gilmore. - Boston, Mass. : Harvard Business School, 1999. - [xiii], 254 p. ; 24 cm.
Includes bibliographical references and index.
The authors relate how running a business and building a brand can be fun, and how a sense of the theatre of business can create a memorable experience for the customers.
0875848192 : £18.99
GB98V0139 bnb
Pricing.
Pricing--Psychological aspects.
Relationship marketing.
658.816