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Marketing higher and further education : an educator's guide to promoting courses, departments and institutions / Paul Gibbs & Michael Knapp.

By: Gibbs, PaulContributor(s): Knapp, MichaelMaterial type: TextTextPublication details: London : Kogan Page, 2002Description: viii, 147p. ; 24 cmISBN: 0749432942Subject(s): Universities and colleges -- Marketing | Education, Higher -- MarketingDDC classification: 378.00688