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Gibbs, Paul.

Marketing higher and further education : an educator's guide to promoting courses, departments and institutions / Paul Gibbs & Michael Knapp. - London : Kogan Page, 2002. - viii, 147p. ; 24 cm.

ISBN: 0749432942

Nat. Bib. No.: GBA0W1819 bnb

Subjects--Topical Terms:
Universities and colleges--Marketing.
Education, Higher--Marketing.

Dewey Class. No.: 378.00688