Marketing management / Geoff Lancaster, Lester Massingham.
Material type:
TextPublication details: London : McGraw-Hill, 2001Edition: 3rd editionDescription: xv,542p ; 25 cmISBN: 0077097521Subject(s): Marketing -- Management
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 3 | 658.8 LAN (Browse shelf(Opens below)) | Available | 04653424 |
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| 658.8 KOT Marketing management. | 658.8 LAM Essentials of marketing / | 658.8 LAN Marketing management / | 658.8 LAN Marketing management / | 658.8 LAN Marketing management / | 658.8 LAN Essentials of marketing / | 658.8 LAN Essentials of marketing / |
Previous ed.: 1998.
Includes bibliographical references and index.
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