Making social technologies work : leveraging the power and managing perils of social technologies in business / Ronan Gruenbaum.
Material type:
TextPublication details: London Palgrave Macmillan 2015Description: 294 p. : pbk 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781137024817 (paperback)Subject(s): BUSINESS & ECONOMICS / Marketing / General | BUSINESS & ECONOMICS / Strategic Planning | BUSINESS & ECONOMICS / E-Commerce / Internet Marketing | Business communication | BUSINESS & ECONOMICS / Business Communication / General | Social media | Internet marketing | Organizational change | BUSINESS & ECONOMICS / Advertising & PromotionDDC classification: 658.8
Contents:
Summary: "This comprehensive and practical book looks at how to implement the most effective social technologies in the organisation and how to manage and sustain these successfully. Based on new research and a survey of practitioners in the enterprise, the author provides a simple framework which makes the book both a practical guide for managers, as well as an informative window into the world of social technologies in business"-- Provided by publisher.
Machine generated contents note: -- 1. What is it? 2. Why it matters 3. How to do it 4. The Future's Bright.
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Ruskin College Library | Ruskin College Library | 658.8 GRU (Browse shelf(Opens below)) | Available | R57118J0085 |
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Machine generated contents note: -- 1. What is it? 2. Why it matters 3. How to do it 4. The Future's Bright.
"This comprehensive and practical book looks at how to implement the most effective social technologies in the organisation and how to manage and sustain these successfully. Based on new research and a survey of practitioners in the enterprise, the author provides a simple framework which makes the book both a practical guide for managers, as well as an informative window into the world of social technologies in business"-- Provided by publisher.
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