Making social technologies work : leveraging the power and managing perils of social technologies in business /
Gruenbaum, Ronan
Making social technologies work : leveraging the power and managing perils of social technologies in business / Ronan Gruenbaum. - London Palgrave Macmillan 2015 - 294 p. : pbk 25 cm.
Machine generated contents note: -- 1. What is it? 2. Why it matters 3. How to do it 4. The Future's Bright.
"This comprehensive and practical book looks at how to implement the most effective social technologies in the organisation and how to manage and sustain these successfully. Based on new research and a survey of practitioners in the enterprise, the author provides a simple framework which makes the book both a practical guide for managers, as well as an informative window into the world of social technologies in business"-- Provided by publisher.
9781137024817 (paperback)
BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / Strategic Planning
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
Business communication
BUSINESS & ECONOMICS / Business Communication / General
Social media
Internet marketing
Organizational change
BUSINESS & ECONOMICS / Advertising & Promotion
658.8
Making social technologies work : leveraging the power and managing perils of social technologies in business / Ronan Gruenbaum. - London Palgrave Macmillan 2015 - 294 p. : pbk 25 cm.
Machine generated contents note: -- 1. What is it? 2. Why it matters 3. How to do it 4. The Future's Bright.
"This comprehensive and practical book looks at how to implement the most effective social technologies in the organisation and how to manage and sustain these successfully. Based on new research and a survey of practitioners in the enterprise, the author provides a simple framework which makes the book both a practical guide for managers, as well as an informative window into the world of social technologies in business"-- Provided by publisher.
9781137024817 (paperback)
BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / Strategic Planning
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
Business communication
BUSINESS & ECONOMICS / Business Communication / General
Social media
Internet marketing
Organizational change
BUSINESS & ECONOMICS / Advertising & Promotion
658.8