Marketing in travel and tourism / Victor T.C. Middleton ; with Jackie Clarke.
Material type:
TextPublication details: Amsterdam ;Oxford : Butterworth-Heinemann, 2001Edition: 3rd editionDescription: xxii, 487 p : ill. ; 25 cmISBN: 0750644710Subject(s): Tourist trade -- MarketingDDC classification: 338.47910688
Contents:
Part one: The meaning of marketing in travel and tourism Part Two: Understanding the marketing mix in travel and tourism Part three: Planning strategy and tactics for travel and tourism marketing Part four: Using the principal marketing tools in travel and tourism Part five: applying marketing in the travel and tourism industry Part six: Case studies of marketing practice in travel and tourism.
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.4791068 MID (Browse shelf(Opens below)) | Available | 05647649 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.4791068 MID (Browse shelf(Opens below)) | Available | 04590309 | |||
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Paul Hamlyn Library | Paul Hamlyn Library | Floor 1 | 338.4791068 MID (Browse shelf(Opens below)) | Available | 04590317 |
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| 338.4791068 MID Marketing in travel and tourism / | 338.4791068 MID Marketing in travel and tourism / | 338.4791068 MID Marketing in travel and tourism / | 338.4791068 MID Marketing in travel and tourism / | 338.4791068 MID Marketing in travel and tourism / | 338.4791068 MID Marketing in travel and tourism / | 338.4791068 MID Marketing in travel and tourism / |
Previous ed.: 1994.
Includes bibliography (p.[469]-474) and index.
Part one: The meaning of marketing in travel and tourism Part Two: Understanding the marketing mix in travel and tourism Part three: Planning strategy and tactics for travel and tourism marketing Part four: Using the principal marketing tools in travel and tourism Part five: applying marketing in the travel and tourism industry Part six: Case studies of marketing practice in travel and tourism.
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