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Middleton, Victor T. C.

Marketing in travel and tourism / Victor T.C. Middleton ; with Jackie Clarke. - 3rd edition. - Amsterdam ;Oxford : Butterworth-Heinemann, 2001. - xxii, 487 p : ill. ; 25 cm.

Previous ed.: 1994.

Includes bibliography (p.[469]-474) and index.

Part one: The meaning of marketing in travel and tourism Part Two: Understanding the marketing mix in travel and tourism Part three: Planning strategy and tactics for travel and tourism marketing Part four: Using the principal marketing tools in travel and tourism Part five: applying marketing in the travel and tourism industry Part six: Case studies of marketing practice in travel and tourism.

ISBN: 0750644710 £19.99

Nat. Bib. No.: GBA0Y8284 bnb

Subjects--Topical Terms:
Tourist trade--Marketing.

Dewey Class. No.: 338.47910688