MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01172nam a22003258i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
708956 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210719183529.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180523s2018 nju b 001 0 eng |
| 010 ## - |
|---|
| -- |
2018023659 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781119440703 (hardcover) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC) 2018023659 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - |
|---|
| -- |
HF5415.12615 |
| -- |
.M67 2018 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8001/9 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Morin, Christophe, |
| Relator term |
author. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The persuasion code : |
| Remainder of title |
how neuromarketing can help you persuade anyone, anywhere, anytime / |
| Statement of responsibility, etc. |
Christophe Morin, Patrick Renvoise. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1808 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, New Jersey : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons, Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2018] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
pages cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Neuromarketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Persuasion (Psychology) |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Renvoisé, Patrick, |
| Relator term |
author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Main entry heading |
Morin, Christophe, author. |
| Title |
Persuasion code |
| Place, publisher, and date of publication |
Hoboken, New Jersey : John Wiley & Sons, Inc., [2018] |
| International Standard Book Number |
9781119440758 |
| Record control number |
(DLC) 2018025347 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
Do not suppress from OPAC |