The persuasion code : how neuromarketing can help you persuade anyone, anywhere, anytime /

Morin, Christophe,

The persuasion code : how neuromarketing can help you persuade anyone, anywhere, anytime / Christophe Morin, Patrick Renvoise. - pages cm

Includes bibliographical references and index.

9781119440703 (hardcover)

2018023659


Neuromarketing.
Persuasion (Psychology)

HF5415.12615 / .M67 2018

658.8001/9