Identity-based brand management : fundamentals - strategy - implementation - controlling. (Record no. 50211)

MARC details
000 -LEADER
fixed length control field 00517cam a2200181 a 4500
001 - CONTROL NUMBER
control field 699382
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230419193117.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180126|||||||||xxk 000 0 eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 3658135603
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783658135607
035 ## - SYSTEM CONTROL NUMBER
System control number (UkLoUWL)3658135603
040 ## - CATALOGING SOURCE
Modifying agency UkLoUWL
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Burmann, Christoph.
245 10 - TITLE STATEMENT
Title Identity-based brand management : fundamentals - strategy - implementation - controlling.
250 ## - EDITION STATEMENT
Edition statement 2nd edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Wiesbaden, Germany :
Name of publisher, distributor, etc. Springer,
Date of publication, distribution, etc. 2017.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC Do not suppress from OPAC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Other/Generic Classification Scheme     Paul Hamlyn Library Paul Hamlyn Library Floor 3 26/01/2018 2 49 658.827 BUR 06521665 16/05/2024 05/10/2023 60.00 19/07/2021 Book