Identity-based brand management : fundamentals - strategy - implementation - controlling.
Burmann, Christoph.
Identity-based brand management : fundamentals - strategy - implementation - controlling. - 2nd edition. - Wiesbaden, Germany : Springer, 2017.
3658135603 9783658135607
Identity-based brand management : fundamentals - strategy - implementation - controlling. - 2nd edition. - Wiesbaden, Germany : Springer, 2017.
3658135603 9783658135607