E-commerce 2020-2021.
Laudon, Kenneth.
E-commerce 2020-2021. - 16th Edition - 1 online resource (913 pages)
Intro -- Title Page -- Copyright Page -- Preface -- Brief Contents -- Contents -- Chapter 1 Introduction to E-commerce -- Learning Objectives -- Everything on Demand: The "Uberization" of E-Commerce -- 1.1 The First Thirty Seconds: Why You Should Study E-commerce -- 1.2 Introduction to E-commerce -- What Is E-commerce? -- The Difference Between E-commerce and E-business -- Technological Building Blocks Underlying E-commerce: the Internet, Web, and Mobile Platform -- Major Trends in E-commerce -- 1.3 Unique Features of E-commerce Technology -- Ubiquity -- Global Reach -- Universal Standards -- Richness -- Interactivity -- Information Density -- Personalization and Customization -- Social Technology: User-generated Content and Social Networks -- 1.4 Types of E-commerce -- Business-to-consumer (b2c) E-commerce -- Business-to-business (b2b) E-commerce -- Consumer-to-consumer (c2c) E-commerce -- Mobile E-commerce (m-commerce) -- Social E-commerce -- Local E-commerce -- 1.5 E-commerce: a Brief History -- E-commerce 1995-2000: Invention -- E-commerce 2001-2006: Consolidation -- E-commerce 2007-present: Reinvention -- Assessing E-commerce: Successes, Surprises, and Failures -- 1.6 Understanding E-commerce: Organizing Themes -- Technology: Infrastructure -- Business: Basic Concepts -- Society: Taming the Juggernaut -- 1.7 Academic Disciplines Concerned with E-commerce -- Technical Approaches -- Behavioral Approaches -- 1.8 Careers in E-commerce -- The Company -- Position: Category Specialist in the E-commerce Retail Program -- Qualifications/skills -- Preparing for the Interview -- 1.9 Case Study -- 1.10 Review -- key Concepts -- Questions -- Projects -- References -- Chapter 2 E-commerce Infrastructure -- Learning Objectives -- Tech Titans Target a Prize: Bringing Internet Access to Rural India -- 2.1 The Internet: Technology Background. Industry Consortia.
For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2020: Business, Technology and Society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition, including its data, figures, and tables, has been updated through October 2019. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
9781292343211
Electronic commerce.
HF5548.32 / .L383 2021
658.84
E-commerce 2020-2021. - 16th Edition - 1 online resource (913 pages)
Intro -- Title Page -- Copyright Page -- Preface -- Brief Contents -- Contents -- Chapter 1 Introduction to E-commerce -- Learning Objectives -- Everything on Demand: The "Uberization" of E-Commerce -- 1.1 The First Thirty Seconds: Why You Should Study E-commerce -- 1.2 Introduction to E-commerce -- What Is E-commerce? -- The Difference Between E-commerce and E-business -- Technological Building Blocks Underlying E-commerce: the Internet, Web, and Mobile Platform -- Major Trends in E-commerce -- 1.3 Unique Features of E-commerce Technology -- Ubiquity -- Global Reach -- Universal Standards -- Richness -- Interactivity -- Information Density -- Personalization and Customization -- Social Technology: User-generated Content and Social Networks -- 1.4 Types of E-commerce -- Business-to-consumer (b2c) E-commerce -- Business-to-business (b2b) E-commerce -- Consumer-to-consumer (c2c) E-commerce -- Mobile E-commerce (m-commerce) -- Social E-commerce -- Local E-commerce -- 1.5 E-commerce: a Brief History -- E-commerce 1995-2000: Invention -- E-commerce 2001-2006: Consolidation -- E-commerce 2007-present: Reinvention -- Assessing E-commerce: Successes, Surprises, and Failures -- 1.6 Understanding E-commerce: Organizing Themes -- Technology: Infrastructure -- Business: Basic Concepts -- Society: Taming the Juggernaut -- 1.7 Academic Disciplines Concerned with E-commerce -- Technical Approaches -- Behavioral Approaches -- 1.8 Careers in E-commerce -- The Company -- Position: Category Specialist in the E-commerce Retail Program -- Qualifications/skills -- Preparing for the Interview -- 1.9 Case Study -- 1.10 Review -- key Concepts -- Questions -- Projects -- References -- Chapter 2 E-commerce Infrastructure -- Learning Objectives -- Tech Titans Target a Prize: Bringing Internet Access to Rural India -- 2.1 The Internet: Technology Background. Industry Consortia.
For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2020: Business, Technology and Society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition, including its data, figures, and tables, has been updated through October 2019. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
9781292343211
Electronic commerce.
HF5548.32 / .L383 2021
658.84