Strategic marketing approaches within airline management : how the passenger market causes the business concepts of full service network carriers, low cost carriers, regional carriers and leisure carriers to overlap /

Bölke, Susanne,

Strategic marketing approaches within airline management : how the passenger market causes the business concepts of full service network carriers, low cost carriers, regional carriers and leisure carriers to overlap / Susanne Bölke. - ix, 98 pages : illustrations (black and white) ; 21 cm

Includes bibliographical references.

Specialized.

9783954892853 (pbk.) : No price No price


Airlines--Marketing.--Germany
Transport.
Transport.

387.7'0688