Designing future-oriented airline businesses /

Taneja, Nawal K.,

Designing future-oriented airline businesses / by Nawal K. Taneja. - 208 pages : illustrations (black and white)

Includes bibliographical references and index.

This title addresses the ongoing challenges and opportunities facing all generations of airlines. Firstly, it challenges and encourages airline managements to take a deeper dive into new ways of doing business. Secondly, it provides a framework for identifying and developing strategies and capabilities, as well as executing them efficiently and effectively, to change the focus from cost reduction to revenue enhancement and from competitive advantage to comparative advantage.

Specialized.

9781472442963 (hbk.) : £45.00 No price No price


Airlines--Management.
Airlines--Planning.
Airlines--Economic aspects.
Airlines--Cost of operation.

387.7'068