Media literacy /
Potter, W. James,
Media literacy / W. James Potter. - 7th edition. - 520 pages
Previous edition: 2011.
Includes bibliographical references and index.
This work introduces students to the fascinating world behind the media message. Students are invited to analyse the media from the points of view of the psychologist, the economist, the advertiser, the journalist and other professionals.
Specialized.
9781483306674 (pbk.) : £75.00
Mass media.
302.2'3
Media literacy / W. James Potter. - 7th edition. - 520 pages
Previous edition: 2011.
Includes bibliographical references and index.
This work introduces students to the fascinating world behind the media message. Students are invited to analyse the media from the points of view of the psychologist, the economist, the advertiser, the journalist and other professionals.
Specialized.
9781483306674 (pbk.) : £75.00
Mass media.
302.2'3