Strategic management in the hospitality industry /
Olsen, Michael D.
Strategic management in the hospitality industry / Michael D. Olsen, Joseph J. West, Eliza Ching Yick Tse. - 3rd edition. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2008. - xvii, 358 p. : ill. ; 24 cm.
Previous ed.: New York: Wiley, 1998.
Includes bibliographical references and index.
This text on strategic management focuses exclusively on the hospitality industry, detailing the systemic foundations of strategies and their implementation. The principles behind management strategies and their content and function are examined. Based on scientific research within the industry.
9780131196629 (pbk.) : £34.99 0131196626 (pbk.) : £34.99
Hospitality industry--Management.
Strategic planning.
647.9'4'068
Strategic management in the hospitality industry / Michael D. Olsen, Joseph J. West, Eliza Ching Yick Tse. - 3rd edition. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2008. - xvii, 358 p. : ill. ; 24 cm.
Previous ed.: New York: Wiley, 1998.
Includes bibliographical references and index.
This text on strategic management focuses exclusively on the hospitality industry, detailing the systemic foundations of strategies and their implementation. The principles behind management strategies and their content and function are examined. Based on scientific research within the industry.
9780131196629 (pbk.) : £34.99 0131196626 (pbk.) : £34.99
Hospitality industry--Management.
Strategic planning.
647.9'4'068